UPDATED DAILY · context.alirion.io

Personas that
feel the world

We track what's happening in a country — its news cycle, its economy, its disasters — so your personas react to anything with the weight of their lived reality, not just demographic averages.

See live exampleHow it works
Country Context
Indonesia
2026-06-08
Overall concern
0.44
stable →

"Inflation and currency weakness are eroding purchasing power. A recent earthquake in West Java has heightened public anxiety. The approaching Eid al-Adha will amplify communal solidarity within the week."

Economic Stress
0.71
Physical Safety
0.55
Political Tension
0.40
Environment
0.30
Health & Wellbeing
0.25
Dominant topics
fuel subsidiesearthquake reliefinflationEid al-Adha
The signal pipeline

Three layers of signal,
one daily object

01Hourly

Article Intelligence

Local news ingested every hour. Each article is enriched with sentiment, event valence, and a semantic description. A daily BERTopic run clusters the full corpus into the dominant topics a country is discussing — with lineage tracking across days.

Sentiment · NLPBERTopicQwen 3
02Daily

Quantitative Conditions

Economic indicators (FX rates, CPI, equity markets), disaster events from USGS and GDACS, air quality readings from OpenAQ, and WHO health alerts — each collected daily, scored on a normalized 0–1 scale, with trend and confidence signals.

USGS · GDACSWorld BankOpenAQ · WHO
03Output

Country Context Object

Eight scored dimensions, each with trend, confidence, and a modifier map keyed by persona attributes. A Claude-synthesized brief is ready to inject directly into persona system prompts. Updated every morning, always reflecting today's reality.

8 dimensionsAI briefPersona modifiers
What we measure

Eight dimensions of lived reality

Each dimension carries a score (0–1), a trend, and a modifier map tying sensitivity to persona attributes — income, age, occupation, location, and more.

Economic Stress
Cost-of-living pressure, currency erosion, employment conditions.
0.71 ↑
FRED · World Bank · IDX
Physical Safety
Exposure to natural disasters, conflict, and acute physical risk.
0.55 →
USGS · GDACS · BNPB
Political Tension
Institutional trust, political instability, election proximity, civil unrest.
0.40 →
RSS pipeline · ACLED
Information Environment
Dominant media narratives, press freedom, and the epistemic climate.
0.35 →
RSS pipeline · RSF
Social Cohesion
Societal solidarity, inequality, and inter-group tensions.
0.30 →
World Bank · ACLED
Health & Wellbeing
Disease outbreaks, healthcare system stress, chronic health burdens.
0.25 →
WHO · ProMED
Environment
Air quality, fire hotspots, climate anomalies, and water stress.
0.30 →
OpenAQ · NASA FIRMS
Cultural Calendar
Religious observances, national holidays, and cultural activation level.
0.15 ↑
Calendar config
Context meets persona

The same situation, different reactions

Country Context doesn't apply uniformly. Each dimension carries a modifier map keyed by income, occupation, age, location, and more — so the same economic shock lands very differently depending on who's receiving it.

SCENARIO · Indonesia, June 2026Fuel subsidy removal announced
Economic Stress
0.71 ↑
Sensitivity
HIGH
Low-income farmer · Rural Java

"Fuel and food price increases directly cut daily consumption. Strong negative emotional charge on economic topics. Resistance to any message associated with cost increases."

Sensitivity
MEDIUM
Civil servant · Surabaya

"Stable salary but no inflation adjustment expected. Moderate frustration. Receptive to messages that acknowledge hardship without political confrontation."

Sensitivity
LOW
High-income professional · Jakarta

"Asset depreciation and currency risk are primary concerns. Less reactive to consumer prices. Engages more critically with financial and macroeconomic messaging."

Built for

Make personas react to anything

Marketing Campaigns

Test how a campaign lands across your target audience before you launch. Does your message resonate when inflation is squeezing disposable income? Does a luxury pitch land during a natural disaster? Know before you spend.

Policy Simulation

Model how a policy change echoes through a population — across income levels, occupations, and regions — with context that reflects real conditions today. Anticipate opposition, identify allies, refine the framing before announcement.

Research & Analysis

Understand how the same stimulus produces different reactions across countries and moments in time. Daily snapshots going back months let you compare pre- and post-event sentiment, track a crisis, or benchmark across markets.

context.alirion.io · Live · Indonesia · 2026-06-08

See what Indonesia
looks like today

A live, daily-updated Country Context — eight scored dimensions, dominant topics from today's news, and the full modifier map — ready to ground your personas in reality.

Visit context.alirion.io